The Strategic Communication Workbook: Program Course Lecture Notes for Students - Part Two

Author(s)
Matt Charles
Edition
1
Pages
94
Book Type
Academic

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Paperback Book

$30.00

ISBN: 9798319742322
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Print Product

eBook

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ISBN: 9798319742339
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Electronic Delivery EBOOK - 365 days

CHOOSE YOUR FORMAT

Help Me Choose

Paperback Book

$30.00

ISBN: 9798319742322
Details: 
Print Product

eBook

$22.99

ISBN: 9798319742339
Details: 
Electronic Delivery EBOOK - 365 days

After teaching a wide variety of graduate-level strategic communication classes at top-tier colleges and universities for a decade and a half, and having worked in the industry for longer, time and opportunity have provided notes for many courses. Over the years, and especially during and coming out of the COVID-19 pandemic, students have asked for copies of lecture notes. 

 

As I began Part One, practitioners and students to whom I had mentioned this project asked if there were other classes not included--hence, Part Two and a book series. The courses included in this book (Communication and Leadership, Leadership and Global Strategic Communication, Strategic Communication and Social Media, and Fundraising and Strategic Communication) are typically strategic communication electives, but are required in some business and nonprofit management programs. 

 

This workbook is designed for you, the student, to refer to and supplement with your own notes.

Matt Charles

Matt Charles is the former deputy spokesperson for the University of Virginia during and after the tragic Unite the Right rally in 2017, and many other crises. Prior to this position, he served the UVA Darden School of Business as director of media relations, helping the school earn a #1 ranking through his reputation management work. A frequent media spokesperson, crisis management/strategic communication professor and former New York City special investigator working sex and drug crimes involving children, he has provided training for the US Department of State, National Criminal Justice Command College and Drug Enforcement Administration, served on a working group for Washington, DC universities (Consortium 120) to combat gun violence, and has received Fulbright support. Professor Charles provides strategic counsel for institutions of higher education, government organizations, nonprofits, corporations, and small businesses and startups. He teaches, or has taught, for Georgetown University, the University of Virginia, American University, Northeastern University, the University of Maryland Global Campus, the University of Iowa, Rutgers University, the University of Florida, the University of Alabama and Purdue University.

 

After teaching a wide variety of graduate-level strategic communication classes at top-tier colleges and universities for a decade and a half, and having worked in the industry for longer, time and opportunity have provided notes for many courses. Over the years, and especially during and coming out of the COVID-19 pandemic, students have asked for copies of lecture notes. 

 

As I began Part One, practitioners and students to whom I had mentioned this project asked if there were other classes not included--hence, Part Two and a book series. The courses included in this book (Communication and Leadership, Leadership and Global Strategic Communication, Strategic Communication and Social Media, and Fundraising and Strategic Communication) are typically strategic communication electives, but are required in some business and nonprofit management programs. 

 

This workbook is designed for you, the student, to refer to and supplement with your own notes.

Matt Charles

Matt Charles is the former deputy spokesperson for the University of Virginia during and after the tragic Unite the Right rally in 2017, and many other crises. Prior to this position, he served the UVA Darden School of Business as director of media relations, helping the school earn a #1 ranking through his reputation management work. A frequent media spokesperson, crisis management/strategic communication professor and former New York City special investigator working sex and drug crimes involving children, he has provided training for the US Department of State, National Criminal Justice Command College and Drug Enforcement Administration, served on a working group for Washington, DC universities (Consortium 120) to combat gun violence, and has received Fulbright support. Professor Charles provides strategic counsel for institutions of higher education, government organizations, nonprofits, corporations, and small businesses and startups. He teaches, or has taught, for Georgetown University, the University of Virginia, American University, Northeastern University, the University of Maryland Global Campus, the University of Iowa, Rutgers University, the University of Florida, the University of Alabama and Purdue University.