A Foundational Introduction to Consumer Behavior and The Modern World offers a comprehensive look into the complex world of consumer psychology, sociology, and economics. Beginning with a historical overview, this book explores the foundational theories and models that shape our understanding of consumer behavior. From the psychological factors driving the decision-making processes to the sociocultural influences embedded in our daily lives, each chapter examines different aspects of consumer behavior. Ethical considerations, sustainability concerns, and the impact of technology shape the discussion in this book, providing readers with a comprehensive view of contemporary consumer dynamics with the aim of shaping ethical business leaders. In each chapter readers will find case studies, key definitions, and thought-provoking questions aimed to challenge readers to critically analyze the complexities of consumer behavior and the greater implications for businesses and society.