In an era where viral posts can destroy reputations overnight, a new guidebook, When Nothing Is Real: Fighting Fake Information in the Digital Age offers a timely resource for college students, public relations professionals and anyone navigating today’s complex media landscape. The role of PR is critical in ensuring that information can be trusted and reputations are protected from misinformation, disinformation and fake news.

This handy guide explores the impact of fake information on individuals, businesses and governments—and provides tips to recognize, challenge and prevent it. Sections highlight media literacy, fact-checking techniques, insights into why people believe fake news, ethical strategies for public relations professionals, critical thinking skills and media strategies needed to elevate fact over fiction.

This is more than a guidebook—it’s a call to action. Whether you're a student preparing for a career in communications, a public relations professional or a concerned citizen, this guide will help you become a more informed and responsible consumer of news.