Inspires, guides, and reinforces behavior—these are a few ways to describe how culture affects us. Culture influences an organization and the people connected to it in many ways. It is there whether we choose to acknowledge it or not. In fact, it would be difficult to identify an area in our lives where culture isn’t present. Although culture may not be easily identified it constantly impacts the environments we work or play in.

Build, Maintain and Live Your Culture attempts to explain the various aspects of culture and its impact on an organization through the personal experiences shared by individuals working in the world of sport, specifically from the sport of football (soccer). While sport is the backdrop, the examples provided can be easily applied to other cultural environments as the transferability of these experiences and the actions taken can be adapted to meet the challenges that exist in differing environments.

Exploring how culture is the foundation upon which organizations are built and the need for leaders who understand the cultural challenges confronting an organization’s growth and development is a critical component of any organization’s strategic plan. By highlighting the principles and elements of culture-building and culture-maintenance required of any organization, leadership better understands their importance within the organization and their role in creating the desired cultural environment.

Build, Maintain and Live Your Culture focuses on building and maintaining culture and the many challenges facing leadership as they strive to create a strong, positive cultural environment for their organization!