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Launching Marketing: Strategies and Skills for Real World Results

Author(s)
Matthew A. Gilbert
Edition
1

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Paperback Book

$45.00

ISBN: 9798385112036
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eBook

$35.00

ISBN: 9798385112050
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Electronic Delivery EBOOK - 365 days

CHOOSE YOUR FORMAT

Help Me Choose

Paperback Book

$45.00

ISBN: 9798385112036
Details: 
Print Product

eBook

$35.00

ISBN: 9798385112050
Details: 
Electronic Delivery EBOOK - 365 days
Matthew A. Gilbert

Matthew A. Gilbert, MBA, is a teacher, researcher, and trainer with more than 25 years of experience consulting, speaking, and writing. At Coastal Carolina University, he teaches advertising, personal selling, and principles of marketing. In class, he pairs core concepts with applied learning to build his students' analytical, creative, and interpersonal skills. His research focuses on AI in marketing, digital engagement, experiential marketing, marketing technology, and sports marketing. He also develops training workshops, consults on communication and curriculum, and has delivered three TEDx Talks. His writing includes Kickstarting Your Marketing, a principles of marketing textbook, and several book chapters on AI, branding, and global sports. Learn more at https://www.matthewagilbert.com.

Matthew A. Gilbert

Matthew A. Gilbert, MBA, is a teacher, researcher, and trainer with more than 25 years of experience consulting, speaking, and writing. At Coastal Carolina University, he teaches advertising, personal selling, and principles of marketing. In class, he pairs core concepts with applied learning to build his students' analytical, creative, and interpersonal skills. His research focuses on AI in marketing, digital engagement, experiential marketing, marketing technology, and sports marketing. He also develops training workshops, consults on communication and curriculum, and has delivered three TEDx Talks. His writing includes Kickstarting Your Marketing, a principles of marketing textbook, and several book chapters on AI, branding, and global sports. Learn more at https://www.matthewagilbert.com.

Other Titles from this Author(s)

Gilbert
Title: Launching Marketing: Strategies and Skills for Real World Results