Decisive Engagement: Strategy That Wins in the Field, the Boardroom, and the Market

Author(s)
Marcel Minutolo, Scott Winn
Edition
1
Pages
218
Book Type
Academic
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CHOOSE YOUR FORMAT

Help Me Choose

Paperback Book

$19.99

ISBN: 9798319744654
Details: 
Print Product

eBook

$10.00

ISBN: 9798319744661
Details: 
Electronic Delivery EBOOK - 900 days

Decisive Engagement bridges the gap between knowing strategy and doing strategy. Drawing on decades of military, business, and academic experience, Marcel Minutolo and Scott Winn have built a framework that works not just on paper, but in practice.

The Decisive Engagement framework rests on three pillars: Who you are (Character), how you decide (The Process), and how you compete (The Competitive Logic). Each chapter applies all three pillars to a core strategic management concept: Porter's Five Forces, VRIO, dynamic capabilities, data as strategy, and more. Every chapter opens with a narrative field case and closes with a Monday Morning Action your leadership team can use immediately.

The final chapter synthesizes everything into a structured 90-Day Strategy Reset—a practical process that takes your organization from honest assessment to documented strategy to execution architecture in twelve weeks. The book includes membership in an online community, as well as a downloadable MS Excel workbook that accompanies each chapter. See the QR code in the book’s introduction to access the community and download the workbook.

This is strategy as it was always meant to be practiced: with character, with discipline, and with the moral courage to make hard choices.

Marcel Minutolo

Marcel Minutolo has been an entrepreneur and a business development consultant for over 25 years. He is a University Professor of Strategic Management with a focus on artificial intelligence in the School of Business at Robert Morris University where he teaches graduate and undergraduate courses in strategic management, data analytics, sustainability, and corporate social responsibility.

Dr. Minutolo has a PhD in Business Strategy from the Joseph M. Katz Graduate School of Business, University of Pittsburgh, and is an Amazon Web Services Accredited Instructor, an AWS certified Cloud Practitioner, and a Six Sigma Certified Black Belt. 

Marcel is a Distinguished Fellow with the International Center for Conflict Resolution and is a former U.S. Army military intelligence company commander with multiple deployments.​

Scott Winn

Scott Winn's experience in business, government, and non-profit organizations spans decades. He has served as a chief executive and board member and held executive roles in sales, business development, and product management in public and private companies. Scott has consulted with and coached leaders and managers in organizations ranging from startups to public companies.

Scott is a former USAF airborne cryptologic linguist and US Army military intelligence officer who retired after twenty-six years of service. He served in operations, Command, and staff roles, as well as Officer Candidate School TAC Officer and Chief Instructor, directly involved in the training and commissioning of US Army officers.

Scott has a Bachelor of Science in Political Science from Excelsior College and a Master of Science in Management and Leadership from Western Governors University.

"The organizations that win over the next decade will be the ones with the discipline to execute honestly, the courage to make real trade-offs, and the processes in place to catch the errors that human judgment will always, eventually, produce. Marcel and Scott have built a framework engineered specifically to close the gap between deciding and doing."

--Sid Bhatnagar, CEO, ASQ — The American Society for Quality

Decisive Engagement bridges the gap between knowing strategy and doing strategy. Drawing on decades of military, business, and academic experience, Marcel Minutolo and Scott Winn have built a framework that works not just on paper, but in practice.

The Decisive Engagement framework rests on three pillars: Who you are (Character), how you decide (The Process), and how you compete (The Competitive Logic). Each chapter applies all three pillars to a core strategic management concept: Porter's Five Forces, VRIO, dynamic capabilities, data as strategy, and more. Every chapter opens with a narrative field case and closes with a Monday Morning Action your leadership team can use immediately.

The final chapter synthesizes everything into a structured 90-Day Strategy Reset—a practical process that takes your organization from honest assessment to documented strategy to execution architecture in twelve weeks. The book includes membership in an online community, as well as a downloadable MS Excel workbook that accompanies each chapter. See the QR code in the book’s introduction to access the community and download the workbook.

This is strategy as it was always meant to be practiced: with character, with discipline, and with the moral courage to make hard choices.

Marcel Minutolo

Marcel Minutolo has been an entrepreneur and a business development consultant for over 25 years. He is a University Professor of Strategic Management with a focus on artificial intelligence in the School of Business at Robert Morris University where he teaches graduate and undergraduate courses in strategic management, data analytics, sustainability, and corporate social responsibility.

Dr. Minutolo has a PhD in Business Strategy from the Joseph M. Katz Graduate School of Business, University of Pittsburgh, and is an Amazon Web Services Accredited Instructor, an AWS certified Cloud Practitioner, and a Six Sigma Certified Black Belt. 

Marcel is a Distinguished Fellow with the International Center for Conflict Resolution and is a former U.S. Army military intelligence company commander with multiple deployments.​

Scott Winn

Scott Winn's experience in business, government, and non-profit organizations spans decades. He has served as a chief executive and board member and held executive roles in sales, business development, and product management in public and private companies. Scott has consulted with and coached leaders and managers in organizations ranging from startups to public companies.

Scott is a former USAF airborne cryptologic linguist and US Army military intelligence officer who retired after twenty-six years of service. He served in operations, Command, and staff roles, as well as Officer Candidate School TAC Officer and Chief Instructor, directly involved in the training and commissioning of US Army officers.

Scott has a Bachelor of Science in Political Science from Excelsior College and a Master of Science in Management and Leadership from Western Governors University.

"The organizations that win over the next decade will be the ones with the discipline to execute honestly, the courage to make real trade-offs, and the processes in place to catch the errors that human judgment will always, eventually, produce. Marcel and Scott have built a framework engineered specifically to close the gap between deciding and doing."

--Sid Bhatnagar, CEO, ASQ — The American Society for Quality

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