Foreword by Gary Daichendt, former Executive Vice President, Worldwide Operations at Cisco Systems, Inc.

Free: The Only Way to Sell is a bold declaration—and a long-overdue invitation to bring purpose, care, and integrity back to the soul of selling. Drawing on over 30 years of high-performance sales experience with Dell, Cisco, Salesforce, and high-growth startups, Paul Yankey delivers more than perspective—he offers a clear, practical path to achieving real results without losing yourself along the way.

This isn’t just another motivational read. Free: The Only Way to Sell is packed with real frameworks (like HCI, CIO/PIO, and POGO), honest stories that reveal both triumphs and meltdowns, and actionable tools to help you regain confidence, reconnect with your deeper “why,” and thrive in any sales environment. Whether you’re leading a global sales team, closing your first deal, or trying to find renewed meaning in your work, you’ll discover how to stand in genuine strength—and stay proud of how you earn every success.

No one said sales would be easy. But with Free: The Only Way to Sell, you can reclaim the freedom to sell with conviction, ethics, and unshakeable care—without sacrificing your sanity or your soul. Because the best way to sell is also the only way to live.