Gilbert

Launching Marketing: Strategies and Skills for Real World Results

Author(s)
Matthew A. Gilbert
Edition
1
Copyright
2024
Book Type
Retail
Academic

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Paperback Book

$45.00

ISBN: 9798385112036
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Print Product

eBook

$35.00

ISBN: 9798385112050
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Electronic Delivery EBOOK - 365 days

CHOOSE YOUR FORMAT
Help Me Choose

Paperback Book

$45.00

ISBN: 9798385112036
Details: 
Print Product

eBook

$35.00

ISBN: 9798385112050
Details: 
Electronic Delivery EBOOK - 365 days

Launching Marketing: Strategies and Skills for Real-World Results empowers individuals with practical tools and knowledge to thrive in the competitive business landscape. Each of the workbook's three sections - Activities, Projects, and Scenarios - offers an array of experiential learning opportunities.

In Section 1, Activities, readers dive into brand analysis and storytelling, explore consumer behavior, and tackle digital marketing while in class. the section also addresses distribution challenges, ethics, and the nuances of international marketing. 

Section 2, Projects, encourages the application of knowledge through individual assignments across various marketing domains such as brand management, digital marketing, and services marketing. 

Section 3, Scenarios, presents real-world situations like brand loyalty challenges, pricing strategy decisions, and product launch dilemmas. This section stimulates critical thinking and decision-making skills necessary for success in today's marketing environment. 

Bridging the gap between theory and practice, Launching Marketing is a valuable resource for marketing enthusiasts and professionals looking to realize measurable results. Please visit www.launchingmarketing.com for more information. 

 

About the Author 

Section 1: Activities
¢ Branding and Brand Management 
¢ Consumer Behavior
¢ Digital Marketing 
¢ Distribution Channels and Retailing 
¢ Ethics and Social Responsibility 
¢ Integrated Marketing Communications 
¢ International Marketing 
¢ Marketing Environment
¢ Marketing Research 
¢ Metrics and Analysis 
¢ Pricing Strategies
¢ Product Development and Management 
¢ Segmentation and Targeting 
¢ Services Marketing
¢ Strategy and Planning 

Section 2: Projects
¢ Branding and Brand Management
¢ Consumer Behavior
¢ Digital Marketing 
¢ Distribution Channels and Retailing
¢ Ethics and Social Responsibility
¢ Integrated Marketing Communications
¢ International Marketing 
¢ Marketing Environment
¢ Marketing Research 
¢ Metrics and Analysis
¢ Pricing Strategies
¢ Product Development and Management
¢ Segmentation and Targeting
¢ Services Marketing
¢ Strategy and Planning

Section 3: Scenarios
¢ Brand Extension
¢ Brand Identity Development 
¢ Brand Loyalty
¢ Bundle Pricing 
¢ Cause-Related Marketing
¢ Coffee Shop Target Market
¢ Competitive Landscape 
¢ Consumer Attitudes
¢ Consumer Goods Product Portfolio
¢ Content Marketing Strategy
¢ Corporate Social Responsibility
¢ Cross-Cultural Marketing
¢ Customer Relationship Management
¢ Distribution Channel Evaluation
¢ Dynamic Pricing 
¢ Economic Factors
¢ Electronics Company Market Segmentation
¢ E-Mail Marketing Campaign
¢ Ethical Advertising
¢ Event Marketing 
¢ Fair Trade Practices
¢ Family Vacation Market Segmentation 
¢ Fitness App Social Media Campaign
¢ Global Distribution Channels 
¢ Global Distribution Strategy
¢ International Branding 
¢ Legal and Regulatory Environment
¢ Market Segmentation
¢ Marketing Ethics 
¢ Multichannel Retailing 
¢ New Product Ideation
¢ Online Consumer Behavior
¢ Pay-Per-Click Advertising
¢ Penetration Pricing 
¢ Price Skimming 
¢ Product Concept Testing
¢ Product Launch 
¢ Product Testing and Optimization 
¢ Purchase Decision Making 
¢ Retail Store Format Selection 
¢ Search Engine Optimization
¢ Service Blueprinting
¢ Service Recovery 
¢ Social Media Analytics
¢ Social Media Campaign
¢ Sociocultural Trends
¢ Software Company Market Entry Strategy 
¢ Sustainable Packaging
¢ Technological Advances
¢ Website Conversion Analysis

Matthew A. Gilbert

Matthew A. Gilbert, MBA, is a teacher, researcher, and trainer with more than 25 years of experience consulting, speaking, and writing. At Coastal Carolina University, he teaches advertising, personal selling, and principles of marketing. In class, he pairs core concepts with applied learning to build his students' analytical, creative, and interpersonal skills. His research focuses on AI in marketing, digital engagement, experiential marketing, marketing technology, and sports marketing. He also develops training workshops, consults on communication and curriculum, and has delivered three TEDx Talks. His writing includes Kickstarting Your Marketing, a principles of marketing textbook, and several book chapters on AI, branding, and global sports. Learn more at https://www.matthewagilbert.com.

Launching Marketing: Strategies and Skills for Real-World Results empowers individuals with practical tools and knowledge to thrive in the competitive business landscape. Each of the workbook's three sections - Activities, Projects, and Scenarios - offers an array of experiential learning opportunities.

In Section 1, Activities, readers dive into brand analysis and storytelling, explore consumer behavior, and tackle digital marketing while in class. the section also addresses distribution challenges, ethics, and the nuances of international marketing. 

Section 2, Projects, encourages the application of knowledge through individual assignments across various marketing domains such as brand management, digital marketing, and services marketing. 

Section 3, Scenarios, presents real-world situations like brand loyalty challenges, pricing strategy decisions, and product launch dilemmas. This section stimulates critical thinking and decision-making skills necessary for success in today's marketing environment. 

Bridging the gap between theory and practice, Launching Marketing is a valuable resource for marketing enthusiasts and professionals looking to realize measurable results. Please visit www.launchingmarketing.com for more information. 

 

About the Author 

Section 1: Activities
¢ Branding and Brand Management 
¢ Consumer Behavior
¢ Digital Marketing 
¢ Distribution Channels and Retailing 
¢ Ethics and Social Responsibility 
¢ Integrated Marketing Communications 
¢ International Marketing 
¢ Marketing Environment
¢ Marketing Research 
¢ Metrics and Analysis 
¢ Pricing Strategies
¢ Product Development and Management 
¢ Segmentation and Targeting 
¢ Services Marketing
¢ Strategy and Planning 

Section 2: Projects
¢ Branding and Brand Management
¢ Consumer Behavior
¢ Digital Marketing 
¢ Distribution Channels and Retailing
¢ Ethics and Social Responsibility
¢ Integrated Marketing Communications
¢ International Marketing 
¢ Marketing Environment
¢ Marketing Research 
¢ Metrics and Analysis
¢ Pricing Strategies
¢ Product Development and Management
¢ Segmentation and Targeting
¢ Services Marketing
¢ Strategy and Planning

Section 3: Scenarios
¢ Brand Extension
¢ Brand Identity Development 
¢ Brand Loyalty
¢ Bundle Pricing 
¢ Cause-Related Marketing
¢ Coffee Shop Target Market
¢ Competitive Landscape 
¢ Consumer Attitudes
¢ Consumer Goods Product Portfolio
¢ Content Marketing Strategy
¢ Corporate Social Responsibility
¢ Cross-Cultural Marketing
¢ Customer Relationship Management
¢ Distribution Channel Evaluation
¢ Dynamic Pricing 
¢ Economic Factors
¢ Electronics Company Market Segmentation
¢ E-Mail Marketing Campaign
¢ Ethical Advertising
¢ Event Marketing 
¢ Fair Trade Practices
¢ Family Vacation Market Segmentation 
¢ Fitness App Social Media Campaign
¢ Global Distribution Channels 
¢ Global Distribution Strategy
¢ International Branding 
¢ Legal and Regulatory Environment
¢ Market Segmentation
¢ Marketing Ethics 
¢ Multichannel Retailing 
¢ New Product Ideation
¢ Online Consumer Behavior
¢ Pay-Per-Click Advertising
¢ Penetration Pricing 
¢ Price Skimming 
¢ Product Concept Testing
¢ Product Launch 
¢ Product Testing and Optimization 
¢ Purchase Decision Making 
¢ Retail Store Format Selection 
¢ Search Engine Optimization
¢ Service Blueprinting
¢ Service Recovery 
¢ Social Media Analytics
¢ Social Media Campaign
¢ Sociocultural Trends
¢ Software Company Market Entry Strategy 
¢ Sustainable Packaging
¢ Technological Advances
¢ Website Conversion Analysis

Matthew A. Gilbert

Matthew A. Gilbert, MBA, is a teacher, researcher, and trainer with more than 25 years of experience consulting, speaking, and writing. At Coastal Carolina University, he teaches advertising, personal selling, and principles of marketing. In class, he pairs core concepts with applied learning to build his students' analytical, creative, and interpersonal skills. His research focuses on AI in marketing, digital engagement, experiential marketing, marketing technology, and sports marketing. He also develops training workshops, consults on communication and curriculum, and has delivered three TEDx Talks. His writing includes Kickstarting Your Marketing, a principles of marketing textbook, and several book chapters on AI, branding, and global sports. Learn more at https://www.matthewagilbert.com.

Other Titles from this Author(s)

Gilbert
Title: Launching Marketing: Strategies and Skills for Real World Results